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IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email
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069 - Mike Matuz on Fitness, Marketing, and Digital Disruption
Manage episode 151070497 series 1014290
“An educated consumer is a plus” - Mike Matuz
In this Conversation We Cover:- The disruption of the fitness landscape.
- How fitness trainers need to think about their business.
- The role of fitness professionals to their clients.
- Why an educated consumer is a good thing.
- How FSF utilizes gamification to keep clients engaged.
- The direction that fitness is going with the revolution of functional movement.
Mike (@playmakergrp) started working as a personal trainer in several different sports clubs while attending college at Chapman University. There, as a collegiate athlete he used his sports background to create a variety of innovative training systems for his clients. After graduating, Mike received a Bachelor of Science Degree in Marketing from Chapman University along with several National accreditations in health, fitness, nutrition, and wellness.
96 episodes
069 - Mike Matuz on Fitness, Marketing, and Digital Disruption
IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email
Manage episode 151070497 series 1014290
“An educated consumer is a plus” - Mike Matuz
In this Conversation We Cover:- The disruption of the fitness landscape.
- How fitness trainers need to think about their business.
- The role of fitness professionals to their clients.
- Why an educated consumer is a good thing.
- How FSF utilizes gamification to keep clients engaged.
- The direction that fitness is going with the revolution of functional movement.
Mike (@playmakergrp) started working as a personal trainer in several different sports clubs while attending college at Chapman University. There, as a collegiate athlete he used his sports background to create a variety of innovative training systems for his clients. After graduating, Mike received a Bachelor of Science Degree in Marketing from Chapman University along with several National accreditations in health, fitness, nutrition, and wellness.
96 episodes
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