SBE021 - Geddy Van Elburg - You're Only One Step Away from Your Dream Target

Small Business Elevation

Show Notes

In this episode we speak with Geddy Van Elburg from Holland, who is owner of Ion Moon (founded in 2008), she has been working in the Internet Marketing Industry for around 16 years after a career as a textile artist.

Primarily Geddy worked as a search engine specialist (SEO) at an agency called Exxtra. Followed by usability and search engine advertising (SEA), but always with a link towards web analytics.

Geddy studied web analytics at the UBC and became a certified web analyst in 2010. She was a guest lecturer at University Saxion. (Minor Internet Marketing).

In her work she combines persona’s and human behavior with online behavior to enhance conversion rates. As Geddy still does a lot of SEO consultancy, whilst also playing a role as a web analyst. Mostly it depends on the client and whether they have an SEO consultant on board. Her clients use both analytics and Adwords and this is why we have her as our guest today – so we can find out more about this topic.

Also in the show

• Hear how Geddy became a lead certified trainer for Google UK through her involvement in the EU Cookie law, which eventually culminated into her white paper on the same subject. Understanding the paradigm that “there is a season for planting and a season for harvesting”.
• To ensure you have the right customers they need to trust you and act on your advice, if they don’t you will experience a disconnect.
• Hear how when working with new clients, the question “Can we add value” is how she is able to determine whether or not she can achieve a “Win Win” situation for her business and her clients.
• Learn how Geddy attracts customers into her business by working from a key principle, which is can she add value to the lives and the businesses they work with.
• Geddy Explains how she took a client from 25 leads per year to 425 after only a few months through a combined approach with her customers using Adwords and Analytics techniques
• Geddy explains that you are only as good as your last success, always push onto the next success.
• Hear how Geddy directly explains how being in the mind of your target audience is the key to true marketing success, identifying regional trends, accents and culture in order to explode your results.
• Learn that mobile readiness is the way forward and needs to be combined with content in order to grow your business successfully.

Success Quote

• “Keep focus not on what you sell, but to whom you sell. The focus is always on the audience”.

Recommend Books

• Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing by Bryan Eisenberg

Connect

• Website – http://ionmoon.nl/
• Twitter – https://twitter.com/geddyvanelburg