7CEO 053: Think Bigger With Zach Smith and Thomas Alvord

The 7-Figure CEO Podcast

[smart_track_player url=”http://traffic.libsyn.com/7figureceo/7CEO_053__Think_Bigger_With_Zach_Smith_and_Thomas_Alvord.mp3″ title=”7CEO 053: Think Bigger With Zach Smith and Thomas Alvord” artist=”Casey Graham” social=”true” social_twitter=”true” social_facebook=”true” social_gplus=”true” ]

Zach Smith and Thomas Alvord of Funded Today join us in this episode from Utah. Zach is the CEO and Co-Founder and has been in sales and the digital space for about 10 years. Thomas was in law school when he became intrigued with digital marketing. He used his background and skills most recently working on the political campaigns of Ted Cruz and Ben Carson building email lists using digital marketing. Zach and Thomas decided to join forces about 2.5 years ago and now Funded Today is the world’s largest crowd-funding platform – a place for someone with an idea to raise money to get the process started for their new product or idea. In 2.5 years, they’ve raised $110 Million and exceeded the 7-figure market quickly.

Email your top take-aways and learnings to [e-mail]

TOP TAKE-AWAYS MAKE THE NUMBERS MEANINGFUL

It’s important to have key metrics you look at and hold your team accountable and visibility to review them at any time. In general, entrepreneurs live off gut while CEOs live off dashboards. The larger your company the more important it is to have clear, accurate data to be able to make informed decisions. Keeping up with numbers will also allow you to view month over month and year over year data for good comparisons.

PARETO PRINCIPLE (80/20)

Pareto Principle implies that only 20% of your efforts produce 80% of your results. This principle makes knowing your numbers so important. You have to know your metrics – the one you care the most about and a few others that help lead you to that number. This principle is true regardless of what industry you are in or what type of product or service you’re selling.

YOUR TARGET MARKET

The first thing you must decide when selling is your target market. Ask the questions:

Who is your market? How big is the market? How fast is it growing? Can you be the leader in the market?

Once you have the right marketplace, you can systematize your sales process so that more than just you can sell your product/service. You elevate yourself by letting go of the sales and empower others to run the sales.

Once you have someone else running sales, determine what other products or services you could offer that compliment your core offering.

HOW TO THINK BIGGER IN YOUR BUSINESS

Use Thomas and Zach’s SLCRR approach to ask the questions to generate new ideas and ways to increase sales, profits and value.

S – Services – what other services can we sell? L – Leads – what can we do to get more visitors? C – Close – how can we close more leadss? R – Results – how can we create greater results to add more value for our clients? R – Repeat – how can you get repeat business?

Email your top take-aways and learnings to [e-mail]