It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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“Patient Centricity” Finally Pays Off for Pharma
MP3•Episode home
Manage episode 176911616 series 1418372
Content provided by John Mack Previously Pharmaguy and John Mack. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by John Mack Previously Pharmaguy and John Mack or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
“Patient Centricity” is finally paying off for drug companies in a BIG way, but it has nothing to do with designing more effective clinical trials or better marketing. It has everything to do with influencing lawmakers and especially the FDA.
…
continue reading
18 episodes
MP3•Episode home
Manage episode 176911616 series 1418372
Content provided by John Mack Previously Pharmaguy and John Mack. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by John Mack Previously Pharmaguy and John Mack or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
“Patient Centricity” is finally paying off for drug companies in a BIG way, but it has nothing to do with designing more effective clinical trials or better marketing. It has everything to do with influencing lawmakers and especially the FDA.
…
continue reading
18 episodes
All episodes
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