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Everette Taylor, app wars, and the truth about growth hacking

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Manage episode 177325190 series 1078200
Content provided by VentureBeat, Stewart Rogers, and Travis Wright. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by VentureBeat, Stewart Rogers, and Travis Wright or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this week's episode, Stewart and Travis interview the amazing Everette Taylor, a serial entrepreneur who went from being homeless to co-founding GrowthHackers, creating GrowthPup, and his current position as CMO at Skurt. He reveals the secrets of his success throughout this fascinating, eye-opening conversation (which includes a home truth about growth hacking).

In the news, we discuss app marketing, a new report on app store optimization, an A.I. tool that automated the process of buying ads for apps, and a study that explains just how important native advertising has become. Hint: With 600% growth in spend over the last three years, pretty darn important.

  continue reading

79 episodes

Artwork
iconShare
 
Manage episode 177325190 series 1078200
Content provided by VentureBeat, Stewart Rogers, and Travis Wright. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by VentureBeat, Stewart Rogers, and Travis Wright or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this week's episode, Stewart and Travis interview the amazing Everette Taylor, a serial entrepreneur who went from being homeless to co-founding GrowthHackers, creating GrowthPup, and his current position as CMO at Skurt. He reveals the secrets of his success throughout this fascinating, eye-opening conversation (which includes a home truth about growth hacking).

In the news, we discuss app marketing, a new report on app store optimization, an A.I. tool that automated the process of buying ads for apps, and a study that explains just how important native advertising has become. Hint: With 600% growth in spend over the last three years, pretty darn important.

  continue reading

79 episodes

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