The Balance Between Art And Commerce with Virginie Picot @ Iconoclast Image | AD 80

Artist Decoded by Yoshino

Virginie Picot – originally from Paris – has devoted the last 17 years of her career to talent management and visual creations, specializing in the fashion and music industries. Currently living in NYC, she is an agent and Executive Producer for Iconoclast Image and leads the print department. She represents emerging photographers such as Olivia Bee, David Uzochukwu, and Mathieu Cesar, as well as established talents such as Jean-Baptiste Mondino, Cyrille de Vignemont, and Gus Van Sant. She has worked alongside globally renowned recording artists such as Katy Perry, Future, and Kesha, as well as fashion designers including Riccardo Tisci at Givenchy, Damir Doma, and Zaid Affa.

Topics Discussed In This Episode:

• Starting her career directly out of university within the music industry
• Working for V2 Music
• Her experience working at a photo gallery in London
• Working for Givenchy in Paris
• Magic vs magick
• Her love for the work of Francis Bacon and Alexander McQueen
• Working for Iconoclast Image in NY
• The balance between art and commerce
• Servicing clients
• Changes going on in the entertainment industry
• Understanding the creative vision before developing a project
• How to stay true to your creativity while taking a brief from a client
• The realities of commercializing your artwork
• Floria Sigismondi
• Creating a body of work that defines your creative vision
• Creating long term relationships vs. creating short term networks

www.artistdecoded.com