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Local Marketing the Smart Way: How to Use Branded Content Marketing w/Luke Acree
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People are tuning out much of today’s marketing due to its irrelevance. How do you make sure you’re grabbing the attention of your target market in a relevant way? What is the very first step you should take to market effectively? Why is nurturing your database more effective than going after new business? On this episode we are joined by marketing extraordinaire, Luke Acree, who shares the methods his business uses to succeed.
Grabbing the attention of your prospect is a lot harder so the whole idea of content marketing is to serve them relevant and attractive content. -Luke Acree
Takeaways
- If you tap into your target market it can lead you to your unique value proposition. It costs 5 times more to go out and get a new customer than to get referral or repeat business. Ask yourself what relationships in your industry are driving the most leads.
At the start of the show, Luke shared his story, and how he got started in sales and marketing. Next we talked about the power of developing your own unique value proposition, and how that helps you tell a better story. We also discussed why Facebook is the best place to generate leads, and why you should take advantage of that right now. We also discussed the importance of lead follow up, and choosing as many mediums as you can afford and working the systems.
We also talked about:
- Why you need to stop looking for the magic formula The necessity of taking action and following up How to bombard your leads with relevant content
Marketing helps you gets the leads in so you can nurture them, and lead them through the sales funnel to close the deal. With so much noise in marketing, it’s so important to put out content that is actually relevant and start by being very clear on what you bring to the table. Unless you know what you bring to the table in unique value proposition, you’re going to struggle in to create marketing that actually gets clients to the doorstep because you’re not telling the right story. Don’t be afraid to put money towards the right marketing methods and invest strategically in your own breakthrough.
Guest Bio
Luke Acree, President of ReminderMedia, is a sales fanatic, a marketing evangelist, and an expert team builder. Luke has worked with tens of thousands of agents over the years, helping them understand how to connect with their client database in a way that generates leads, secures repeat clients, and captures referrals. In 2003, ReminderMedia launched American Lifestyle magazine, a one-of-a-kind, customizable marketing tool. Since then, Luke has led ReminderMedia to over 30,000 clients and has expanded the product line to include turnkey social media management, digital magazines, e-mail marketing, and analytics. Along his path from software engineer to leader of a multi-million-dollar company, Luke has shown an uncanny ability to analyze tough problems, deliver solutions that drive revenue, and foster success. Go to https://remindermedia.com/ or facebook.com/rmconnect or find Reminder Media on Twitter.
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