))
02 - The Before Conference with Tena Pettis
Manage episode 191670629 series 1758252
Content provided by Erin Smith. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Erin Smith or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Tena Pettis is the owner and founder of Tenacious, among several other entrepreneurial ventures. After seeing a need in the Minneapolis/St. Paul area for an event, she decided to take on the challenge by putting together The Before. Conference.
Now getting to launch this venture into its 3rd year, Tena shared with us some of her biggest lessons learned, and why she loves doing events.
In this episode we discuss:
- Why Tena decided to do a live event and the experience (or lack of) she had putting on something at such a large scale
- How Tena set-up the event to make her money back, and the different ways she makes income from it
- How she used free masterminds to hand pick her attendees and keep the integrity of the room at a maximum
- How many tickets she gave away free to her first event (you’ll be shocked by this answer), and the cool story behind it.
- The biggest lesson she learned and the mistake she made in year 2 vs. year
- The details she refused to overlook, and the difference they made
- The biggest piece of prep work she did before ever creating the event, and how that drives every decision she made
You can learn more about The Before Conference by clicking here: The Before. Conference
Are you ready to learn how to knock your live event out of the park? Download our FREE budget planner to learn how. http://bit.ly/epic_budget
19 episodes
Share
