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Sideload #11 – How did Shell launch a world-first at Mobile World Congress?

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Content provided by Edelman UK. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Edelman UK or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Mobile World Congress is on the horizon yet again. Hundreds of thousands from around the world will soon descend upon Barcelona's Fira to see the latest ideas and innovations in mobility. Last year saw everything from the connected toothbrush, to philosophical discussions on a future augmented by AI, and the nostalgic return of a classic phone. How can 2018 possibly top that? To find out, we invited Nick Spencer, Director of Conference Research at the GSMA, and Ross Whittam, Global Retail Communications Advisor at Shell, to share what they're most looking forward to at MWC 2018.

  continue reading

98 episodes

Artwork
iconShare
 
Manage episode 192467122 series 1396993
Content provided by Edelman UK. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Edelman UK or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Mobile World Congress is on the horizon yet again. Hundreds of thousands from around the world will soon descend upon Barcelona's Fira to see the latest ideas and innovations in mobility. Last year saw everything from the connected toothbrush, to philosophical discussions on a future augmented by AI, and the nostalgic return of a classic phone. How can 2018 possibly top that? To find out, we invited Nick Spencer, Director of Conference Research at the GSMA, and Ross Whittam, Global Retail Communications Advisor at Shell, to share what they're most looking forward to at MWC 2018.

  continue reading

98 episodes

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