092: Ferdinand Goetzen on Growth Marketing and Experimentation

SaaS Insider

What is growth marketing? How can you meet KPIs without compromising product quality or customer experience? What is the difference between performance marketing and experimentation? How to make the most out of your experimentation? About Ferdinand Goetzen Ferdinand Goetzen is the head of growth at Recruitee, which provides companies with an all in one tool for managing and streamlining their entire recruitment process. It is one of the fastest growing SaaS startups in the Netherlands and has the goal of expanding to the entire European continent. Ferdinand has been working in various forms of marketing and growth for almost a decade and is an expert in full-funnel marketing and growth experimentation. He began marketing at the age of 15 and has been dominating the industry ever since. He is a passionate traveler and avid blogger. Ferdinand loves to blog about tech, travel, and growth. You can check his blog out at blog.ferdinandgoetzen.com Key Takeaways: Growth Marketing requires marketers to work full funnel: Conversion is not enough, growth marketers need to be involved in customer retention, satisfaction, and return. Experimentation is a great way to discover new marketing methods, but it is crucial that your experiment is scalable and appropriate for the intended channel. Product quality is key. A high-quality product leads to high-level customers and their valuable recommendations. Data, creativity, and alignment within department teams are essential aspects for growth. Please rate this podcast. About Shira Abel Shira Abel is the CEO and Lead Strategist at Hunter & Bard (http://www.hunterandbard.com), a public relations and design agency. Clients include: Folloze, Totango, Cyara, Pushbullet, AXA Tech, CloudEndure, Pitango VC, Allianz, and more. Creator and host of the SaaS Insider podcast. Mentor at 500 Startups. Former professor of Marketing for Startups at Tel Aviv-Jaffa Academic College. MBA from Kellogg School of Management. Loves family time, cooking, and traveling. Hates writing about herself in the third person. She lives with her husband, teen and tween sons and a very large Great Pyrenees. If you would like to be interviewed on SaaS Insider - please contact Shira at https://www.hunterandbard.com. The SaaS Insider podcast is brought to you by Hunter & Bard, an agency specializing in Public Relations and design – helping SaaS companies develop mindshare. It’s also a member of the C-Suite Radio Network. Check out Hunter & Bard today at http://hunterandbard.com