The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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008: How a non-salesy weekly webinar series can transform your business
Manage episode 196201269 series 1951508
Content provided by Lauren Hooker. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lauren Hooker or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
What comes to mind when you hear the word “webinar"? Due to either tuning into a webinar or trying to host one yourself, you probably think of an hour-long live video stream of helpful information.... that eventually ends in a sales pitch.
We’ve been conditioned to believe that the only way to use a webinar for our business is to sell. (And I don’t know about you, but that’s annoying from an attendee perspective and overwhelming from a host perspective!)
But webinars don’t have to be used solely for promotion. They don’t have to be hosted once in a blue moon. And they definitely don’t have to be salesy.
In this week’s Ellechat, I’m sharing how a non-salesy weekly webinar series can not only benefit but transform your business. Join me!
17 episodes
Share
Manage episode 196201269 series 1951508
Content provided by Lauren Hooker. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lauren Hooker or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
What comes to mind when you hear the word “webinar"? Due to either tuning into a webinar or trying to host one yourself, you probably think of an hour-long live video stream of helpful information.... that eventually ends in a sales pitch.
We’ve been conditioned to believe that the only way to use a webinar for our business is to sell. (And I don’t know about you, but that’s annoying from an attendee perspective and overwhelming from a host perspective!)
But webinars don’t have to be used solely for promotion. They don’t have to be hosted once in a blue moon. And they definitely don’t have to be salesy.
In this week’s Ellechat, I’m sharing how a non-salesy weekly webinar series can not only benefit but transform your business. Join me!
17 episodes
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Similar to The Ellechat Podcast
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
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…
continue reading
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…
continue reading
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…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Ask questions, vote and discover answers about Chicago, the region and its people. From WBEZ.
…
continue reading
Welcome to the FroKnowsPhoto Podcast where we discuss all things Photography. From Nikon to Canon Cameras and all the lenses and accessories for your camera bag. If you are into photography looking to pick up tips, tricks, reviews and our personal views than this is the podcast for you. Please subscribe for the latest episodes.
…
continue reading
The Modern Art Notes Podcast is a weekly, hour-long interview program featuring artists, historians, authors, curators and conservators. Pulitzer Prize-winning art critic Sebastian Smee called The MAN Podcast “one of the great archives of the art of our time.” When the US chapter of the International Association of Art Critics gave host Tyler Green one of its inaugural awards for criticism in 2014, it included a special citation for The MAN Podcast.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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continue reading
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