The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Content provided by Kevin She / Scott Jensen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kevin She / Scott Jensen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Similar to Digital to Foot Traffic - Online Marketing Guide for Retail Stores
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DTFT 9: Review on Google AdWords 2017 Updates Part 1
Manage episode 197532790 series 1679492
Content provided by Kevin She / Scott Jensen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kevin She / Scott Jensen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Google AdWords is an online advertising service developed by Google for businesses wanting to display their ads on Google and its advertising network. Google, being one of the largest online platforms used by people, is a perfect place for your ads. With this, Google has been updating AdWords in order to provide the most effective advertising service.
This episode is a review on 14 out of 27 different updates of Google AdWords based on an article published in The WordStream Blog, “The Year in AdWords: The 27 Biggest Stories of 2017”. As a digital marketing expert, Scott Jensen shares his views on what these updates associate, how these influence your ads, and how these affect traffic in your businesses.
Links:
Article - The Year in AdWords: The 27 Biggest Stories of 2017
Time Stamps:
01:51 – The New AdWords Experience
06:33 – The Flagging Value of a #1 Organic Ranking Puts a Premium on PPC
07:34 – Major Changes to How Google Spends Your Budget
09:41 – Ad Variation Allows for Fast, Efficient A/B Testing
10:59 – Exact(ish) Match Keywords
13:17 – Custom Intent Audiences
16:31 – Promotion Extensions Simplify Sharing HOT DEALS
24:10 – If Functions Enable Bespoke Copy
26:08 – The Impact of Expanded Test Ads
26:27 – Major Changes to Ad Rotation Settings
27:28 – Life Events Targeting for Everyone
31:19 – New and Improved Quality Score Reporting
35:07 – Customer Match Expanded
If you enjoyed this episode, do us a favor and share it! Also if you haven’t’ already, please take a minute to leave us a 5-star review on iTunes.
22 episodes
DTFT 9: Review on Google AdWords 2017 Updates Part 1
Digital to Foot Traffic - Online Marketing Guide for Retail Stores
Share
Manage episode 197532790 series 1679492
Content provided by Kevin She / Scott Jensen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kevin She / Scott Jensen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Google AdWords is an online advertising service developed by Google for businesses wanting to display their ads on Google and its advertising network. Google, being one of the largest online platforms used by people, is a perfect place for your ads. With this, Google has been updating AdWords in order to provide the most effective advertising service.
This episode is a review on 14 out of 27 different updates of Google AdWords based on an article published in The WordStream Blog, “The Year in AdWords: The 27 Biggest Stories of 2017”. As a digital marketing expert, Scott Jensen shares his views on what these updates associate, how these influence your ads, and how these affect traffic in your businesses.
Links:
Article - The Year in AdWords: The 27 Biggest Stories of 2017
Time Stamps:
01:51 – The New AdWords Experience
06:33 – The Flagging Value of a #1 Organic Ranking Puts a Premium on PPC
07:34 – Major Changes to How Google Spends Your Budget
09:41 – Ad Variation Allows for Fast, Efficient A/B Testing
10:59 – Exact(ish) Match Keywords
13:17 – Custom Intent Audiences
16:31 – Promotion Extensions Simplify Sharing HOT DEALS
24:10 – If Functions Enable Bespoke Copy
26:08 – The Impact of Expanded Test Ads
26:27 – Major Changes to Ad Rotation Settings
27:28 – Life Events Targeting for Everyone
31:19 – New and Improved Quality Score Reporting
35:07 – Customer Match Expanded
If you enjoyed this episode, do us a favor and share it! Also if you haven’t’ already, please take a minute to leave us a 5-star review on iTunes.
22 episodes
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Similar to Digital to Foot Traffic - Online Marketing Guide for Retail Stores
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
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…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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continue reading
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