Introducing The Unshakeables, a new podcast from Chase for Business and iHeartMedia's Ruby Studio. Small businesses are the heart and soul of this country, but it takes a brave individual to start and run a company of their own. From mom-and-pop coffee shops to auto-detailing garages -- no matter the type of industry you’re in, every small business owner knows that the journey is full of the unexpected. A single moment may even change the course of your business forever. Those who stand firm ...
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Immediate Results with Niche Content a conversation with Jim Shenwick
MP3•Episode home
Manage episode 202807397 series 1037069
Content provided by Legal Marketing Studio and Michael N. Meyer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Legal Marketing Studio and Michael N. Meyer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
At a Deliberate Solos meeting at the end of 2017 I heard Jim Shenwick recount how he'd built a niche content strategy to reach taxi medallion owners facing financial stress in the face of the industry disruption from apps like Uber, Lyft and Via. In this conversation, Jim describes how after reading an article in Crane's business he recognized an un-met client need and business development opportunity and began creating content to reach these potential clients. Deftly implementing a strategy of writing content of value for these clients, he's become a go to resource not only for underwater taxi medallion owners but also journalists and investors.
…
continue reading
62 episodes
MP3•Episode home
Manage episode 202807397 series 1037069
Content provided by Legal Marketing Studio and Michael N. Meyer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Legal Marketing Studio and Michael N. Meyer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
At a Deliberate Solos meeting at the end of 2017 I heard Jim Shenwick recount how he'd built a niche content strategy to reach taxi medallion owners facing financial stress in the face of the industry disruption from apps like Uber, Lyft and Via. In this conversation, Jim describes how after reading an article in Crane's business he recognized an un-met client need and business development opportunity and began creating content to reach these potential clients. Deftly implementing a strategy of writing content of value for these clients, he's become a go to resource not only for underwater taxi medallion owners but also journalists and investors.
…
continue reading
62 episodes
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