7MS #307: Writing Security-Focused Radio Commercials

7 Minute Security

Hey, so this week I am without my main machine - thus no jingle or "jungle boogie" intro music. Feels weird. Feels real weird.

Anyway, ya know how I teased last week that 7MS could possibly be coming to a radio station near you? Well I think it's more of a probability than a possibility at this point!

I met with a radio exec a few weeks ago and we talked about:

• Lots of people still listen to the radio (who knew?)
• Creating a "security minute" spot that would lead to a commercial about 7MS
• How to write a good commercial "hook"
• It's difficult to write a 60-second commercial!
• Targeted advertising at churches, which is an under-served market when it comes to infosec
• Writing a new (shortened) 7MS jingle

More on this today on 7MS!