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Stuntin' on SXSW: How Westworld IRL Changed the Experiential Game

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Manage episode 205521851 series 2301014
Content provided by iHeartPodcasts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by iHeartPodcasts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Howdy y'all! HBO's Westworld raised the bar on experiential marketing at SXSW 2018. Laura and Alexa sat down with the creators behind the project from HBO (Steven Cardwell, Director of Program Marketing) and Giant Spoon (Trevor Guthrie, Co-founder) to learn about the inspiration, strategy, collaboration, and details to bring this fantasy world IRL. We explore adult theme parks, why consumers crave the physical in a digital obsessed world and what talent looks like to achieve something of epic proportions. Don’t miss the BTS gems - bride buyouts, WW coins on eBay and those cowboy hats!!! Plus an all new #KillBuyDIY.

Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

See omnystudio.com/listener for privacy information.

  continue reading

69 episodes

Artwork
iconShare
 
Manage episode 205521851 series 2301014
Content provided by iHeartPodcasts. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by iHeartPodcasts or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Howdy y'all! HBO's Westworld raised the bar on experiential marketing at SXSW 2018. Laura and Alexa sat down with the creators behind the project from HBO (Steven Cardwell, Director of Program Marketing) and Giant Spoon (Trevor Guthrie, Co-founder) to learn about the inspiration, strategy, collaboration, and details to bring this fantasy world IRL. We explore adult theme parks, why consumers crave the physical in a digital obsessed world and what talent looks like to achieve something of epic proportions. Don’t miss the BTS gems - bride buyouts, WW coins on eBay and those cowboy hats!!! Plus an all new #KillBuyDIY.

Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

See omnystudio.com/listener for privacy information.

  continue reading

69 episodes

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