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Is It Magic Tuesday Yet?
Manage episode 205521868 series 2301014
Imagine waking up on a Tuesday and all the world's banner ads are gone. Laura and Alexa go there with Bloomberg Media CRO, Keith Grossman, while digging in on their 24/7 news deal with Twitter, programmatic not meaning cheap and what brands are willing to pay to reach business-decision-makers. Laura and Alexa also debate renting vs. owning audience and why not every deal between brands and publishers needs media attached to it. Plus Keith's favorite marketoonist and his take on #KillBuyDIY. This is episode 12 - go binge on the dirty dozen!
Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
See omnystudio.com/listener for privacy information.
69 episodes
Manage episode 205521868 series 2301014
Imagine waking up on a Tuesday and all the world's banner ads are gone. Laura and Alexa go there with Bloomberg Media CRO, Keith Grossman, while digging in on their 24/7 news deal with Twitter, programmatic not meaning cheap and what brands are willing to pay to reach business-decision-makers. Laura and Alexa also debate renting vs. owning audience and why not every deal between brands and publishers needs media attached to it. Plus Keith's favorite marketoonist and his take on #KillBuyDIY. This is episode 12 - go binge on the dirty dozen!
Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
See omnystudio.com/listener for privacy information.
69 episodes
All episodes
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