E15: Sell Benefits, Not Features Talk To Me podcast

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Business Marketing Michael Angelo Caruso

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E15: Sell benefits, not features

6y ago 3:35

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Content provided by Michael Angelo Caruso. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Michael Angelo Caruso or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

If you're in sales, focus on selling benefits of your product or service, not the features.

Features are facts, such as an SUV's cubic feet of legroom.

Benefits describe how the customer will feel after she uses your product or service.

The woman who buys a particular model of SUV from you, for example, will feel relaxed and refreshed event after she's in the car for long drives.

Prospects make buying decisions primarily based on emotions, so be sure to appeal to them by selling the benefits of using your products/services.

More on Michael Angelo Caruso's live and online sales coaching at http://www.MichaelAngeloCaruso.com.

This video was recorded via the Zoom platform in Detroit, Michigan.

… continue reading

71 episodes

#Business #Marketing #Michael Angelo Caruso

Artwork

E15: Sell benefits, not features

published 6y ago

Share

M4A•Episode home

Content provided by Michael Angelo Caruso. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Michael Angelo Caruso or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

If you're in sales, focus on selling benefits of your product or service, not the features.

Features are facts, such as an SUV's cubic feet of legroom.

Benefits describe how the customer will feel after she uses your product or service.

The woman who buys a particular model of SUV from you, for example, will feel relaxed and refreshed event after she's in the car for long drives.

Prospects make buying decisions primarily based on emotions, so be sure to appeal to them by selling the benefits of using your products/services.

More on Michael Angelo Caruso's live and online sales coaching at http://www.MichaelAngeloCaruso.com.

This video was recorded via the Zoom platform in Detroit, Michigan.

… continue reading

71 episodes

#Business #Marketing #Michael Angelo Caruso

All episodes

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