Artwork

Content provided by acorn30. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by acorn30 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Episode 33 - Everything Snapchat

30:04
 
Share
 

Manage episode 211573338 series 2386725
Content provided by acorn30. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by acorn30 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Today on The Marketing Podcast, Heather Watson and Brendan Quigley are talking about Snapchat News.

First, DJ Khaled gets in a bit of hot water after some of his sponsored posts aren’t disclosed as such and his lifestyle snaps are questionable. Heather and Brendan talk about the importance of disclosing and targeting ads at their intended audience.

Snapchat is testing e-commerce and shoppable posts. This is a new feature that will open up another sales channel for businesses worth keeping an eye on.

Group video chat is now a thing in Snapchat. Heather and Brendan talk about how people are using the tool.

After sustaining big losses on Snaps Spectacles product, they’ve decided to re-launch it. Making Heather and Brendan wonder… why?

Links:

DJ Khaled Scrutinized

Shoppable Posts in Snapchat

Group Video Chat

Spectacles Re-launch

Favourite Things: Google Analytics

Thanks for Listening!

To share your thoughts:

Tweet us

Join the conversation on Facebook

To help out the show:

    Leave an honest review on iTunes or in the Google Play. Your ratings and reviews really help and I read each one. Subscribe on iTunes or Google Play.

The Marketing Podcast is brought to you by acorn30 and NeighbourhoodDomains.com

  continue reading

72 episodes

Artwork
iconShare
 
Manage episode 211573338 series 2386725
Content provided by acorn30. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by acorn30 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Today on The Marketing Podcast, Heather Watson and Brendan Quigley are talking about Snapchat News.

First, DJ Khaled gets in a bit of hot water after some of his sponsored posts aren’t disclosed as such and his lifestyle snaps are questionable. Heather and Brendan talk about the importance of disclosing and targeting ads at their intended audience.

Snapchat is testing e-commerce and shoppable posts. This is a new feature that will open up another sales channel for businesses worth keeping an eye on.

Group video chat is now a thing in Snapchat. Heather and Brendan talk about how people are using the tool.

After sustaining big losses on Snaps Spectacles product, they’ve decided to re-launch it. Making Heather and Brendan wonder… why?

Links:

DJ Khaled Scrutinized

Shoppable Posts in Snapchat

Group Video Chat

Spectacles Re-launch

Favourite Things: Google Analytics

Thanks for Listening!

To share your thoughts:

Tweet us

Join the conversation on Facebook

To help out the show:

    Leave an honest review on iTunes or in the Google Play. Your ratings and reviews really help and I read each one. Subscribe on iTunes or Google Play.

The Marketing Podcast is brought to you by acorn30 and NeighbourhoodDomains.com

  continue reading

72 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Quick Reference Guide