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Episode 27 - A McDonald’s Experiment
Manage episode 211573347 series 2386725
Today on The Marketing Podcast, Heather Watson and Brendan Quigley put the McDonald’s mobile ordering app to the test. Technical difficulties ensue as they try to get through the rest of the podcast; talking about mobile trends, Facebook self-serve tools, Google AdWords and MailChimp.
Digging further into the McDonald’s Mobile App discussed in Episode 9, Heather tests the effectiveness. They pause the show and she returns rather quickly with hot beverages.
Technical difficulties take over the show as Heather and Brendan talk about mobile trends for 2018. After a number of takes, they work through some of the challenges and talk about a handful of trends for businesses to consider.
Facebook Messenger is working to make advertising easier with better self-serve options. Heather talks about some of the features and how small businesses can hook in to the platform for advertising.
Singular has released an ROI Index ranking mobile platforms and AdWord ranks highest on Android. Heather and Brendan explore the results and what it means for advertisers.
Finally, Heather talks about MailChimp and how they use the platform for client campaigns and why they prefer it over other similar tools.
Links:
McDonald’s Employees Disgruntled
Self Serve options for Facebook Messenger Ads
Thanks for Listening!
To share your thoughts:
Join the conversation on Facebook
To help out the show:
- Leave an honest review on iTunes or in the Google Play. Your ratings and reviews really help and I read each one. Subscribe on iTunes or Google Play.
The Marketing Podcast is brought to you by acorn30 and NeighbourhoodDomains.com
72 episodes
Manage episode 211573347 series 2386725
Today on The Marketing Podcast, Heather Watson and Brendan Quigley put the McDonald’s mobile ordering app to the test. Technical difficulties ensue as they try to get through the rest of the podcast; talking about mobile trends, Facebook self-serve tools, Google AdWords and MailChimp.
Digging further into the McDonald’s Mobile App discussed in Episode 9, Heather tests the effectiveness. They pause the show and she returns rather quickly with hot beverages.
Technical difficulties take over the show as Heather and Brendan talk about mobile trends for 2018. After a number of takes, they work through some of the challenges and talk about a handful of trends for businesses to consider.
Facebook Messenger is working to make advertising easier with better self-serve options. Heather talks about some of the features and how small businesses can hook in to the platform for advertising.
Singular has released an ROI Index ranking mobile platforms and AdWord ranks highest on Android. Heather and Brendan explore the results and what it means for advertisers.
Finally, Heather talks about MailChimp and how they use the platform for client campaigns and why they prefer it over other similar tools.
Links:
McDonald’s Employees Disgruntled
Self Serve options for Facebook Messenger Ads
Thanks for Listening!
To share your thoughts:
Join the conversation on Facebook
To help out the show:
- Leave an honest review on iTunes or in the Google Play. Your ratings and reviews really help and I read each one. Subscribe on iTunes or Google Play.
The Marketing Podcast is brought to you by acorn30 and NeighbourhoodDomains.com
72 episodes
All episodes
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