We are a Filipino-Chinese couple living in the heart of Manila. We have been together for 20 years and decided to make this podcast to share our life experiences. Our podcast has no format and may discuss random things like relationships, recommended food in Binondo or about our philosophy in life. If you like our podcast, don’t forget to click the subscribe/follow button and give us a 5 star rating ^.^ Please visit our FB page @kwentuhansessionsph and ig page @kwentuhansessions. You can als ...
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Episode 12: Taking a (Mental) Shortcut
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Manage episode 212509397 series 2118924
Content provided by Why'd I Buy That? An Advertising Podcast and Saxton Horne Communications. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Why'd I Buy That? An Advertising Podcast and Saxton Horne Communications or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Cognitive Biases are the predictable errors in judgement that our brains make all the time. These are one way in which we cope with everyday life, but they can be and are often exploited by advertisers. In this episode, Ryan and Abe examine a few of these biases and what they mean for advertising. They’ll dive deep into the world of discount orange juice, get the heart of “The Linda Problem,” and enjoy LeBron James shilling for sugary liquids. Notable quotes: “A miser is someone who hoards a lot of gold in a vault and then lets their house fall apart and the dies and leaves their money to a plucky youth.” Questions? Comments? Contact Podcast@saxtonhorne.com
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8 episodes
MP3•Episode home
Manage episode 212509397 series 2118924
Content provided by Why'd I Buy That? An Advertising Podcast and Saxton Horne Communications. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Why'd I Buy That? An Advertising Podcast and Saxton Horne Communications or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Cognitive Biases are the predictable errors in judgement that our brains make all the time. These are one way in which we cope with everyday life, but they can be and are often exploited by advertisers. In this episode, Ryan and Abe examine a few of these biases and what they mean for advertising. They’ll dive deep into the world of discount orange juice, get the heart of “The Linda Problem,” and enjoy LeBron James shilling for sugary liquids. Notable quotes: “A miser is someone who hoards a lot of gold in a vault and then lets their house fall apart and the dies and leaves their money to a plucky youth.” Questions? Comments? Contact Podcast@saxtonhorne.com
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8 episodes
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