Ways Account Selection Can Help Streamline Your Revenue Team

Top 3 For Tech Marketers Podcast

Matt Amundson is the VP of Marketing and Sales Development at EverString. He joins Renee Yeager to share his Top 3 Ways Account Selection Can Help Streamline Your Revenue Team.

In this episode, Renee and Matt cover tactical and actionable advice for marketing, sales development and sales teams to hit the ground running with as things move down the funnel. Specifically, they break down ways Marketing can use data to align on target accounts with sales and use intent and buying signals to run targeted ad campaigns. Matt shares how Sales Development can use lead scores to spend more time personalizing messaging to target accounts, as well as use similar companies to reference why prospects are a good fit for a product or service. And finally they cover how Sales can use data to find businesses similar to deals that have already closed.