Africa-focused technology, digital and innovation ecosystem insight and commentary.
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Episode 22 - Eliot Harper and ET/Marketing Cloud Journey Builder
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Manage episode 214975126 series 2420080
Content provided by Steven Herod and Matt Lacey. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Steven Herod and Matt Lacey or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of Code Coverage we talk to Eliot Harper (@eliotharper), CTO at Digital Logic, a Marketing Services company based in Melbourne, Australia. Eliot describes himself as a customer journey practitioner and is author of Journey Builder Developer's Guide http://amzn.to/1a9gWNo; an in-depth book on customer journey integration with Salesforce Marketing Cloud. Eliot orientates us to Journey Builder development, covering: * A brief orientation to Salesforce Marketing Cloud * The Customer Journey Revolution * Journey Builder * Customer Journey Applications * Interaction Components * Workflow Document Format (WDF) * Custom Activities
…
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51 episodes
MP3•Episode home
Manage episode 214975126 series 2420080
Content provided by Steven Herod and Matt Lacey. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Steven Herod and Matt Lacey or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of Code Coverage we talk to Eliot Harper (@eliotharper), CTO at Digital Logic, a Marketing Services company based in Melbourne, Australia. Eliot describes himself as a customer journey practitioner and is author of Journey Builder Developer's Guide http://amzn.to/1a9gWNo; an in-depth book on customer journey integration with Salesforce Marketing Cloud. Eliot orientates us to Journey Builder development, covering: * A brief orientation to Salesforce Marketing Cloud * The Customer Journey Revolution * Journey Builder * Customer Journey Applications * Interaction Components * Workflow Document Format (WDF) * Custom Activities
…
continue reading
51 episodes
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