S1E4 - The 6 Steps to Launching a Marketing Pipeline that ACTUALLY WORKS

Get Online with Stacey Kehoe

How do you build and implement a marketing strategy? In this episode, Stacey will walk you through a six step process to building a digital marketing strategy. She developed a methodology called “The Game Changer” which consists of six key steps to develop a pipeline.

The 6C Methodology follows a structure that will allow you as a business owner to grow your client base. It is through understanding how to connect to your ideal customers, create a marketing material to engage them and lead them to the right platform to nourish your relationship with them.

This a method used by Stacey everyday within her agency and has proven real results. So grab your pen and paper, listen and take notes on this episode!

The 6C Methodology
• Connect
Key Points to Connecting to your Audience
• Value Proposition
• Branding
• Customer Avatar
• Create
Creating a Stock of Content to Appeal to your Audience
• Create Visual,Audio, Written & Action types of content
• Register your IP, Trademarks & Social Media handles
• Use #TheContentWaterfall to Repurpose Content
• Captivate
How to Captivate the Attention of your Customer
• What is the Familiarity Principle
• Pay-Per-Click Advertising
• PR Opportunities
• Capture
Capture the Contact Info of your Ideal Prospects
• Landing Page
• Pop-up Form
• Converse
Listening & Converse with your Prospects before You Attempt to Sell to Them
• Develop Relationships + Give Value
• Use Social Media to Converse with your prospects
• Create an email marketing campaign
• Convert
Impulse Factors to make your Sales Pitch Successful
• Fear of Loss
• Urgency
• Greed
• Indifference
• + Which Marketing Collateral you should use
Key Takeaways:
1. Give, give, give, before you try to ask for something in exchange.
2. Narrow your niche and focus on a smaller group of prospects
3. Organic reach is depreciating quite rapidly. Put marketing budget into advertising in order to get in front of your customers

Resources

How to make exciting email headlines/subject lines

Kristin Marquet on Gaining Publicity, Pitching the Media & Becoming a Trusted Authority

HARO

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