434: Jay Baer - Discover The Power Of Talk Triggers

The Self-Employed Life

Entrepreneurs know the power of word of mouth, but not many of us put strategies in place to utilize it. We use the same, tired strategies of discount codes for referring friends or a BOGO sale to bring in new customers.

Research shows that one out of two products are purchased because of word of mouth, but still we leave it up to hope or the chance that something will go viral. Instead, you can learn what your customers want and create something remarkable that they’ll need to tell their friends about- Talk Triggers.

Talk Triggers are strategic operational differentiators done on purpose that create conversation and bring you new customers. They are not a coupon or a contest, and they differ from “Surprise and Delight” tactics. They are something that you do for every customer, every day. You can look at companies with successful Talk Triggers (Cheesecake Factory and their large menu, Double Tree and their cookies) and work backwards to see how the arrived at their end result and how that could be repeatable for you.

To dive deeper into this concept, I’ve brought on an expert who knows all about the power of word of mouth: Jay Baer. Jay Baer is a New York Times bestselling author of six books, an inductee into the Word of Mouth Marketing Hall of Fame, and a renowned business strategist. He’s a go-to media source for places like NPR, USA Today, Time, Real Simple, CBC and more. Jay has started more than five multimillion-dollar companies from scratch. He’s also the host of the Social Pros podcast which was named best marketing podcast in the 2015 Content Marketing Awards.

Download this episode today to learn how you can utilize word of mouth to create conversations and bring in new customers in a scalable way.

WARRIOR OF PATTERN RECOGNITION

“Our job is to give our customers the best advice. Their job is to decide whether or not to take it.” -Jay Baer

Highlights -

• Word of mouth is the most effective way to generate customers for any business.
• We are physiologically wired to talk about things that are different and ignore things that are average.
• The Talk Trigger is an operational choice. It’s what happens every single day.
• “Surprise and Delight” is when you treat one customer in a way that is disproportionately amazing in the hope that it goes viral.
• Talk Triggers have four parts: remarkable, relevant, reasonable, and repeatable.
• You have to get to know your customers to find what they really want.

Guest Contact -

• Jay’s Website
• Jay's Twitter
• Jay’s Facebook
• Jay’s Book

Contact Jeffrey -

• Website
• Coaching support
• My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available!
• Watch my TEDX LincolnSquare video and please share!

Resources -

• Have Your Website Brand Message Reviewed! Is your website and are all your marketing materials speaking the right LINGO of your ideal customers? Often it's not which is why you're not converting traffic and leads to clients and attracting your most profitable customers. Fill out the simple LINGO Review application and I'll take a look at your website. If I have suggestions for you to improve your brand message (I almost always do), we'll set up a complimentary 30-minute call to discuss. A select number of websites are also chosen for my LINGO Review Video Series. Fill out the application today and let's get your business speaking the right LINGO!
• Music by Jawn

Download this episode today to learn how you can utilize word of mouth to create conversations and bring in new customers in a scalable way.