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#7 - Mike Rome: How to get 1,617,418 customers and build a growth team
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One thing many startups have in common is the growth team - a multi-disciplinary group tasked with moving bottom line product metrics. Unlike traditional marketers that focus on acquisition, they are tasked with iterating on the product to improve things like retention, referral, and average revenue per user. Mike Rome leads growth at Eat Street, and in his career Mike has helped acquire millions of users for a number of startups. In this discussion Mike shares how he approaches growth, his methodology for prioritizing experiments, the components of a good growth team and more. For show notes, visit https://digintent.com/podcast. And if you leave a review, be sure to enter the contest to win a pair of custom DI sneakers at https://digintent.com/sneakers. Thanks for listening!
46 episodes
Fetch error
Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on February 27, 2024 02:34 ()
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 221531481 series 2451492
One thing many startups have in common is the growth team - a multi-disciplinary group tasked with moving bottom line product metrics. Unlike traditional marketers that focus on acquisition, they are tasked with iterating on the product to improve things like retention, referral, and average revenue per user. Mike Rome leads growth at Eat Street, and in his career Mike has helped acquire millions of users for a number of startups. In this discussion Mike shares how he approaches growth, his methodology for prioritizing experiments, the components of a good growth team and more. For show notes, visit https://digintent.com/podcast. And if you leave a review, be sure to enter the contest to win a pair of custom DI sneakers at https://digintent.com/sneakers. Thanks for listening!
46 episodes
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