NCM S2-016 Three Key Ingredients to Marketing Success with Devin Schain

New Customer Machine - Turning Strangers Into Customers at Scale

This is a sensational interview—especially if your bottleneck is lead generation. And, at the end, I’ll introduce you to a tool that will give your sales team the ability to two-way text with prospects, and have all of those threads integrated with your CRM! Devin Schain is a serial entrepreneur who has successfully started and sold four companies and has invested in more than 40 start-ups. As a sophomore at The University of Pennsylvania, Devin launched On Campus Marketing, which he sold after taking it public and scaling to 1,100 colleges. Educational Direct, another company that Devin founded, became the leading consolidator of student loans on the internet before being sold in 2006 to a private equity firm for $375,000,000. I got the fortune of meeting Devin on my epic Rim2Rim Grand Canyon trip that I mentioned on the last episode. He’s one of the most brilliant and generous entrepreneurs I’ve come across in my lifetime. Not only because he shared some of his valuable water with me when I ran out on the 25 mile hike, but because everytime I turned around, he was asking others on the hike how he could help them with their business, or in general. On the 5 hour car ride back to the airport in Las Vegas, I was able to listen to him workshop out solutions to problems that other passengers were facing. He’s really seen it all, and he’s been radically successful in marketing for decades… back when the medium of choice was direct snail mail, and today when just about all forms of communication are digital. I asked him to expand on a framework that he’s used over and over again to find marketing success. It unbelievably simple and useful. Currently, Devin is founder and managing partner of WIT Capital, which invests in start-ups and early stage companies focused in direct marketing, financial services, education, and SAAS models. In addition to being a serial entrepreneur, Devin is a dedicated philanthropist: he founded ShalomLearning and The Social Sector of Scaling Up. Just google "Devin Schain” and you’ll find him!

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