It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Ep 12: Platform Specific Storytelling w/ David Schneider & David Levin of That Lot
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Manage episode 222646827 series 2420333
Content provided by Social Media Week. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Social Media Week or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This week’s episode of Social Media Week’s Leads2Scale podcast features David Schneider and David Levin, joint Creative Directors from That Lot, a platform-first social creative agency from the UK. David Schneider is best known as an actor and writer for TV shows and films, and has brought his vast experience to That Lot’s video output; David Levin specializes in nailing tone of voice and creating shareable social formats, and was one of the UK’s first professional tweeter. During the episode, they discussed how the agency has evolved since its founding days, why Donald Trump’s tweets have been tremendously dominating on social media, and the hottest social tools to look out for, like Facebook Watch and Stories. This episode is brought to you by Social Media Week New York 2019! (www.socialmediaweek.org/newyork/attend code: Leads2Scale) Follow Toby and Social Media Week! @tobyd & @socialmediaweek on Facebook, Instagram, & Twitter.
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48 episodes
MP3•Episode home
Manage episode 222646827 series 2420333
Content provided by Social Media Week. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Social Media Week or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This week’s episode of Social Media Week’s Leads2Scale podcast features David Schneider and David Levin, joint Creative Directors from That Lot, a platform-first social creative agency from the UK. David Schneider is best known as an actor and writer for TV shows and films, and has brought his vast experience to That Lot’s video output; David Levin specializes in nailing tone of voice and creating shareable social formats, and was one of the UK’s first professional tweeter. During the episode, they discussed how the agency has evolved since its founding days, why Donald Trump’s tweets have been tremendously dominating on social media, and the hottest social tools to look out for, like Facebook Watch and Stories. This episode is brought to you by Social Media Week New York 2019! (www.socialmediaweek.org/newyork/attend code: Leads2Scale) Follow Toby and Social Media Week! @tobyd & @socialmediaweek on Facebook, Instagram, & Twitter.
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48 episodes
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