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Content provided by Eytan Buchman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Eytan Buchman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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What Wistia’s $111,000 Videos Mean For Marketers.
Manage episode 225572301 series 2107404
Content provided by Eytan Buchman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Eytan Buchman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Mo money, more videos?
What if you could drop over $100,000 to test if video production value impacts ROI? And if it's not all about production, what else drives views, reads, and sales?
I got Andrew Capland, Wistia's marketing director, to dive deep on a a hella expensive experiment they ran that did just that, how he optimizes growth funnels, some killer video ad distribution tips, and more.
And it's all crammed into 7:30 minutes of pure insights (and another 10 seconds of me goofing off).
I'm what you may call a biased audience...but this is good episode.
41 episodes
Share
Manage episode 225572301 series 2107404
Content provided by Eytan Buchman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Eytan Buchman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Mo money, more videos?
What if you could drop over $100,000 to test if video production value impacts ROI? And if it's not all about production, what else drives views, reads, and sales?
I got Andrew Capland, Wistia's marketing director, to dive deep on a a hella expensive experiment they ran that did just that, how he optimizes growth funnels, some killer video ad distribution tips, and more.
And it's all crammed into 7:30 minutes of pure insights (and another 10 seconds of me goofing off).
I'm what you may call a biased audience...but this is good episode.
41 episodes
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Similar to Marketers In Capes
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
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…
continue reading
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…
continue reading
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…
continue reading
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…
continue reading
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…
continue reading
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…
continue reading
Montgomery & Co. is a weekly podcast where WNBA champion and part-owner of the Atlanta Dream Renee Montgomery is joined by her mother Bertela Montgomery, her sister Nicole Young and her wife Sirena Grace as they chart a unique path through the business world as four black and brown women keeping their family first at all times. Both insightful and compelling, this one-of-a-kind talk show combines interviews with some of the world’s top innovators & entrepreneurs with sports and culture conve ...
…
continue reading
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…
continue reading
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