Episode 254 "Marketing Never Changes"

Entrepreneur Mastermind Podcast

We´re live. It all starts joking around on the Response that John had on his channel about the Gillette “Toxic Masculinity” Ad. Everyone thinks is the dumbest thing there is, it's completely misguided to masculinity, Charles says “It should be called DON´T BE AN A**HOLE You know? Or toxic Humanity” Masculinity and A*sshole behavior are completely different things.

Josh and Mani talk about how marketing almost never changes, what really changes over the years is the products or the quality of the products per se. Its all like a gold rush, it comes and goes like a wave and everybody needs to take the wave in order to stay in the market.

The conversation goes to how difficult it gets throughout the years to become an entrepreneur because communications have grown at an exaggerated rate that costumers are overflown with information and are basically saturated and the main thing to do is to focus that info for the customer.

On this same note John points out, yeah funnels work, but it doesn’t mean that all the people that are coming in are the same people that are going to buy, that this the real issue that needs to be handled and the only way to make it work is testing it. The need to be convinced for consumption, that is the key message. Communication that respects the medium.

Thoughts of the day

JOSH – “THE FUNDAMENTALS OF REALLY GOOD MARKETING DON´T CHANGE” MANI – “IM GLAD THE TIME FOR SELLING TRASH IS OVER” JOHN – “IT HAS NEVER BEEN EASY TO BECOME AN ENTREPRENEUR”