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Transactional Business is Broken
MP3•Episode home
Manage episode 227077751 series 2259617
Content provided by Ben Bowen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ben Bowen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Far too many companies are thinking in terms of their next transaction without considering the steps needed to build a brand. Yes, a brand sounds "frilly" but without it sales will always do business the tough way.
59 episodes
MP3•Episode home
Manage episode 227077751 series 2259617
Content provided by Ben Bowen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Ben Bowen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Far too many companies are thinking in terms of their next transaction without considering the steps needed to build a brand. Yes, a brand sounds "frilly" but without it sales will always do business the tough way.
59 episodes
All episodes
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