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HubSpot’s Kieran Flanagan on product-led growth
Manage episode 228246481 series 1321127
Kieran Flanagan joined HubSpot in 2013 with the mandate to grow the company internationally. Now, as VP of Marketing and Growth, he’s developed a product-led growth strategy that’s resulted in 100% of the company’s revenue coming from demand generation. Kieran speaks to Intercom’s Amanda Connolly about everything from how to determine when product-led growth is right for your company to measuring growth with your North Star metric.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
446 episodes
HubSpot’s Kieran Flanagan on product-led growth
The Ticket: Discover the Future of Customer Service, Support, and Experience, with Intercom
Manage episode 228246481 series 1321127
Kieran Flanagan joined HubSpot in 2013 with the mandate to grow the company internationally. Now, as VP of Marketing and Growth, he’s developed a product-led growth strategy that’s resulted in 100% of the company’s revenue coming from demand generation. Kieran speaks to Intercom’s Amanda Connolly about everything from how to determine when product-led growth is right for your company to measuring growth with your North Star metric.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
446 episodes
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