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ILPS4e27- How To Bring a Product To Market Successfully?; Jon LaClare Discusses How He Helps Inventors Market And Brand Their Invention
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Manage episode 229588131 series 2327739
Jon LaClare has a passion for the work he does for his clients. Through Harvest Growth, the company Jon founded in 2006, he has been able to utilize the brand management skills he acquired at Kraft Foods and OxiClean for up and coming products. Harvest Growth has over a decade of experience launching new products and rollouts for companies like OxiClean, Kaboom, Orange Glo, Nabisco, Planters Nuts, Sonic Scrubber and Bona. These products are now household names, and Harvest Growth uses the same marketing principles to help startups as well as high-growth companies optimize their potential in direct-response television, online marketing, social media and retail.
Jon started his career as a CPA with Ernst & Young in Boston and then earned his MBA at the University of Chicago Graduate School of Business in order to transition into a product marketing career. He managed the $450 million Planters Cans & Jars business and the $40 million Kaboom brand, which gave him deep experience in growing existing brands. Additionally, Jon managed new product launches for OxiClean and Nabisco by employing direct-response television and online marketing tactics. Since founding Harvest Growth, he has had the pleasure of helping over 200 companies successfully launch their products on TV, online and into retail.
Today, Harvest Growth is a leading product marketing consulting firm helping products and brands to profitably grow with TV infomercials, paid social media marketing, HSN and in retail. Whether your company is a startup with a brand new product or an established brand looking for help managing your growth, Jon LaClare and Harvest Growth can help you succeed.
513 episodes
Archived series ("Inactive feed" status)
When? This feed was archived on May 02, 2023 16:26 (). Last successful fetch was on December 14, 2022 09:02 ()
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 229588131 series 2327739
Jon LaClare has a passion for the work he does for his clients. Through Harvest Growth, the company Jon founded in 2006, he has been able to utilize the brand management skills he acquired at Kraft Foods and OxiClean for up and coming products. Harvest Growth has over a decade of experience launching new products and rollouts for companies like OxiClean, Kaboom, Orange Glo, Nabisco, Planters Nuts, Sonic Scrubber and Bona. These products are now household names, and Harvest Growth uses the same marketing principles to help startups as well as high-growth companies optimize their potential in direct-response television, online marketing, social media and retail.
Jon started his career as a CPA with Ernst & Young in Boston and then earned his MBA at the University of Chicago Graduate School of Business in order to transition into a product marketing career. He managed the $450 million Planters Cans & Jars business and the $40 million Kaboom brand, which gave him deep experience in growing existing brands. Additionally, Jon managed new product launches for OxiClean and Nabisco by employing direct-response television and online marketing tactics. Since founding Harvest Growth, he has had the pleasure of helping over 200 companies successfully launch their products on TV, online and into retail.
Today, Harvest Growth is a leading product marketing consulting firm helping products and brands to profitably grow with TV infomercials, paid social media marketing, HSN and in retail. Whether your company is a startup with a brand new product or an established brand looking for help managing your growth, Jon LaClare and Harvest Growth can help you succeed.
513 episodes
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