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Ueber-Branding Social Enterprise? – JP interviewed by Impact Boom

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Manage episode 229680983 series 1192049
Content provided by JP Kuehlwein and Wolf Schaefer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by JP Kuehlwein and Wolf Schaefer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
UEBER-BRANDING SOCIAL ENTERPRISES? - Absolutely! If people are not aware of social enterprises and their causes, then their possible impact remains limited. Using the 'Ueber-Branding' approach makes particular sense, since social enterprise comes with a desirable element in their DNA which other companies often lack: A higher purpose. Hear more on the subject in this interview. Continue reading
  continue reading

32 episodes

Artwork
iconShare
 
Manage episode 229680983 series 1192049
Content provided by JP Kuehlwein and Wolf Schaefer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by JP Kuehlwein and Wolf Schaefer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
UEBER-BRANDING SOCIAL ENTERPRISES? - Absolutely! If people are not aware of social enterprises and their causes, then their possible impact remains limited. Using the 'Ueber-Branding' approach makes particular sense, since social enterprise comes with a desirable element in their DNA which other companies often lack: A higher purpose. Hear more on the subject in this interview. Continue reading
  continue reading

32 episodes

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