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Scale #3 - What makes a world-class CMO in 2019? And the #1 reason CMOs fail
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“The CMO has the shortest tenure in the C suite and that's because it's not as well defined as it should be.”
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See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
446 episodes
Scale #3 - What makes a world-class CMO in 2019? And the #1 reason CMOs fail
The Ticket: Discover the Future of Customer Service, Support, and Experience, with Intercom
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Manage episode 230227897 series 1321127
Content provided by podcast@intercom.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by podcast@intercom.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
“The CMO has the shortest tenure in the C suite and that's because it's not as well defined as it should be.”
Over the course of her 20-year career in marketing, Heather Zynczak knows a thing or two about what makes a successful CMO, and what doesn't. She joined the Scale podcast to share the blueprint for what it takes to be a great marketing leader at a hypergrowth company today.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Similar to The Ticket: Discover the Future of Customer Service, Support, and Experience, with Intercom
Show notes are at https://stevelitchfield.com/sshow/chat.html
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continue reading
Every company has a story. Learn the playbooks that built the world’s greatest companies — and how you can apply them as a founder, operator, or investor.
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…
continue reading
Three nerds discussing tech, Apple, programming, and loosely related matters.
…
continue reading
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