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27: Harley-Davidson Rides to Live
Manage episode 230582515 series 2403275
Harley-Davidson spent more than a century branding its motorcycles as the bikes for rebels and macho cowboys. They’re made in America, for Americans. But Harley’s core customers are aging and before long will die out. Younger generations aren't stepping up to take their place. If it wants to keep selling motorcycles, Harley-Davidson is going to have to look outside the U.S. for new buyers, and become a little less American in the process. But that isn't sitting well with its customer base. PLUS: One listener tells us about the Honda Civic that brought her and her husband together.
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73 episodes
Manage episode 230582515 series 2403275
Harley-Davidson spent more than a century branding its motorcycles as the bikes for rebels and macho cowboys. They’re made in America, for Americans. But Harley’s core customers are aging and before long will die out. Younger generations aren't stepping up to take their place. If it wants to keep selling motorcycles, Harley-Davidson is going to have to look outside the U.S. for new buyers, and become a little less American in the process. But that isn't sitting well with its customer base. PLUS: One listener tells us about the Honda Civic that brought her and her husband together.
Sign up for our newsletter: http://newsletter.businessinsider.com/join/brought-to-you-by
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
73 episodes
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