Beyond Personalization: Amir Bormand on Lead Generation

Lead Generation Unleashed

How can we move beyond personalization to make our lead generation and recruitment programs more effective?
Join me for Episode 9 of Lead Generation Unleashed
- How can looking at context boost engagement?
- What’s working now in lead generation and recruitment?
- Which strategies can help businesses create high quality engagement on social?
Today’s guest, Amir Bormand, will tell us all about that.
As a former engineer who can still jot out code, Amir has seen the technical recruiting game from both sides. During his engineering career, he constantly saw agency recruiters take shortcuts and use deceptive practices for their own benefit.
That’s why, as Co-founder of Elevano, a California-based recruitment company, he encourages a candidate-centric approach to every aspect of technical recruiting and sales. His overriding desire is to smash the negative stigma left by current recruitment strategies, and replace it with a more transparent, honest and empathetic service offering.
When he’s not working, Amir enjoys spending time with his families and traveling. He and his wife have a 5-year-old daughter, who keeps him busy with the latest trends in Disney cartoons... You might just catch him humming Disney movie theme songs!
Join me to get his insights on what’s working now in this episode of Lead Generation Unleashed, a program where we explore what's working now to help you attract more LEADS, trigger RESPONSE, and ignite SALES for your business.
Hit the play button and join us now!
“We can't force people to engage, but people like to engage based on knowing you can solve problems for them.” - Amir Bormand
What You’ll Hear About:
Why personalization is not enough and how context overrides it in recruitment and lead generation (4:00)
Elevano’s secret to getting 85% email open rates and up to 65% candidate response rates (7:29)
Why getting a “no” can be good in lead generation - and what to do next (7:57)
The new Instagram strategy Elevano is testing - and how the “Hand to Hand Combat” and “Little Fish Around the Whale” approaches get your content seen and shared (11:03)
The “Thumbstop” rule perfectionists need to know now to bust past mental blocks and take fast action (15:30)
What didn’t work and what Elevano is doing now instead of “building a home on rented land” (21:20)
Find out how copywriting styles for email and social media differ and how their team uses copywriters to boost productivity (23:16)
A final challenge for perfectionists who want to attract more leads on Social (24:54)
“When you look at all the Avenues where you get traffic, [on] most of them you're building your home on rented land. And that's a scary proposition, because you're at the mercy of Google's traffic and and LinkedIn's traffic. But if I can engage people, and I can get them to be a part of my community, whatever the platform is.” - Amir Bormand
Resources Mentioned in This Episode:
Learn more and discover new resources at www.elevano.com
Connect with Amir on LinkedIn https://www.linkedin.com/in/amirbormand
Visit me at www.judyolbrych.com
Thank you for tuning in today!
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