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EP. 33 - Should We Kill The Marketing Qualified Lead? w/ Peter Isaacson
Manage episode 233858429 series 1949009
Content provided by Jeff Davis. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jeff Davis or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This episode I speak with Peter Isaacson, Chief Marketing Officer at Demandbase. Peter has over 25 years of marketing experience in several different industries working with companies such as Adobe, Castlight Health, MicroStrategy and more. Peter prides himself on his consistent focus on tying marketing strategy to revenue and business results.
In our conversation we discuss:
The head of marketing’s role in aligning Sales and Marketing
The questions marketing leaders should be asking their sales counterpart to build a more aligned partnership
How tech has allowed us to scale our knowledge of customer insights
How Account-based marketing (ABM) can be an effective strategy for companies of all sizes to close more business with their ideal customers
Additional Resources:
Account-based Marketing: How to Target and Engage the Companies That Will Grow Your Revenue (book)
Engage with Peter on LinkedIn and Twitter
Music/Production: Chris "KID" Robinson, Hitmakuzz Productions Subscribe to the podcast: Apple Podcast | Stitcher | RSS | Spotify
45 episodes
Share
Manage episode 233858429 series 1949009
Content provided by Jeff Davis. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jeff Davis or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This episode I speak with Peter Isaacson, Chief Marketing Officer at Demandbase. Peter has over 25 years of marketing experience in several different industries working with companies such as Adobe, Castlight Health, MicroStrategy and more. Peter prides himself on his consistent focus on tying marketing strategy to revenue and business results.
In our conversation we discuss:
The head of marketing’s role in aligning Sales and Marketing
The questions marketing leaders should be asking their sales counterpart to build a more aligned partnership
How tech has allowed us to scale our knowledge of customer insights
How Account-based marketing (ABM) can be an effective strategy for companies of all sizes to close more business with their ideal customers
Additional Resources:
Account-based Marketing: How to Target and Engage the Companies That Will Grow Your Revenue (book)
Engage with Peter on LinkedIn and Twitter
Music/Production: Chris "KID" Robinson, Hitmakuzz Productions Subscribe to the podcast: Apple Podcast | Stitcher | RSS | Spotify
45 episodes
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Similar to The Alignment Podcast
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
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…
continue reading
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…
continue reading
A unicorn is a magical creature shrouded in mystery known for its ability to make the impossible possible. In modern times, the word “unicorn” has come to mean something intrinsically valuable and difficult to obtain, whether that be a business with a $1 billion dollar valuation, or the love of a special someone. On Zero to Unicorn, we’ll hear directly from the Kaeding family as they recount their history of founding and operating Norhart, a unicorn-level business in the construction industr ...
…
continue reading
1
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continue reading
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continue reading
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