You Are ONE Sales Process Away (Really) - #089

Media And Marketing w/Jon Rognerud

Question: Which sales process works best?

For professional services businesses, I hear many answers to this.

Comments like: "We just want calls, we'll do the rest"

"Get prospects to just find us, click over to our page, book their appointment, and just show up"

"Build out our pages and process for us. You are the expert, show us the way"...

There are variations of these.

The point I'm trying to make, and that I'm sharing here today (Model A, B, C) from the chart - is that you MUST have a sales process that works for you.

Download chart here: https://chaosmap.com/docs/one-sales-process-away.pdf

And, that you can track everything (numbers) so you can improve it. (Plus, the willingness to do so - it's not always easy to change ways of operating... especially not with a staff or front-office that has been doing it "their way" for years!)

And, with what "works" - what do I mean? Not beating around the bush here... it's this: Math & Metrics!

Do you know your traffic costs, conversion points (%) through the customer journey and your Customer Lifetime Value (CLTV)?

Good questions, more important are the answers (real data).

Most businesses want to go positive on their ad spend right away.

We like that... but the ROI and ultimate health of the business is measured differently.

You have to look at the longer term and compare marketing investments to actual returns - over time.

Let's talk about a few models today, and you can download the sheet above.

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Interested in getting personally coached by Jon to develop traffic, leads and sales?

➡️ Click here: https://chaosmap.com/talk

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