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045: An Insider's Look on Marketing Automation with David Lewis
Manage episode 235269280 series 1509125
Content provided by frederick weiss and Star2Star Communications. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by frederick weiss and Star2Star Communications or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, David and John speak with David Lewis, the Founder and CEO of DemandGen International Inc., a marketing agency that specializes in digital marketing. In addition to being the CEO of DemandGen, he is the author of Manufacturing Demand - the #1 book on modern lead management. In this podcast, hear how David Lewis got his start in marketing automation and marketing and sales technology. You'll learn why a company should invest in marketing automation, the importance of utilizing microsites, and their use in attracting customers. David Lewis also discusses what DemandGen does for its customers, lead scoring, what his book, Manufacturing Demand, is about, and his favorite sandwich.
Episode Links
- David's LinkedIn: https://www.linkedin.com/in/demandgendave/
- David's Twitter @demandgendave: https://twitter.com/demandgendave
- Order David's book off Amazon: https://www.amazon.com/Manufacturing-Demand-David-Lewis/dp/1935547372
- View David's book online: https://iamdavidlewis.com/author/
- DemandGen Website: https://www.demandgen.com/
- DemandGen Twitter @demandgen: https://twitter.com/demandgen
- DemandGen Podcast: @demandgenradio or http://demandgenradio.com/
91 episodes
Share
Manage episode 235269280 series 1509125
Content provided by frederick weiss and Star2Star Communications. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by frederick weiss and Star2Star Communications or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, David and John speak with David Lewis, the Founder and CEO of DemandGen International Inc., a marketing agency that specializes in digital marketing. In addition to being the CEO of DemandGen, he is the author of Manufacturing Demand - the #1 book on modern lead management. In this podcast, hear how David Lewis got his start in marketing automation and marketing and sales technology. You'll learn why a company should invest in marketing automation, the importance of utilizing microsites, and their use in attracting customers. David Lewis also discusses what DemandGen does for its customers, lead scoring, what his book, Manufacturing Demand, is about, and his favorite sandwich.
Episode Links
- David's LinkedIn: https://www.linkedin.com/in/demandgendave/
- David's Twitter @demandgendave: https://twitter.com/demandgendave
- Order David's book off Amazon: https://www.amazon.com/Manufacturing-Demand-David-Lewis/dp/1935547372
- View David's book online: https://iamdavidlewis.com/author/
- DemandGen Website: https://www.demandgen.com/
- DemandGen Twitter @demandgen: https://twitter.com/demandgen
- DemandGen Podcast: @demandgenradio or http://demandgenradio.com/
91 episodes
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Similar to Heads In The Cloud
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