"My Business Is Different" - #101

Media And Marketing w/Jon Rognerud

"But my business is different". Took this from marketing guru Dan Kennedy. How true, and somewhat contentious.

Why?

Look, All Businesses Have The Same Fundamental Functions In Common…

They have either a customer or a client or a patient…

They provide either a good or a service or both…

They may go to the customer location or bring the customer to their location…

They have to have some method of attracting new ones…

They need some method that’s selling repeatedly to and keeping ones they already have…

The differences between the cosmetic dentistry practice to the manufacturer of widgets that go inside vibrators, to the furniture store, the differences are really very small, very nominal and the commonalities are much greater.

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