342: What Not to Do When Pivoting from Services to Courses

The Strategy Hour Podcast: Systems and Marketing for Service Based Businesses with Boss Project

Something that we repeatedly get asked about is content, specifically around what should be free and what should come at a cost, which platforms should be used to deliver the content in the best way. This is especially relevant for those of you who want to transition from services to digital offerings where you teach what you know. Truth is, there are so many different ways to approach this and this gets us overwhelmed very quickly. First of all, we’re going to give you permission to do less! So if you feel like you are doing too much and overcomplicating it, you probably are.

If you’re running a strictly service-based business and you do not have a consistent income in that $5000 to $8000 range yet, then creating content is a massive distraction that is taking your time away from getting more clients. But if you have reached that six-figure goal, there are really two main ways you can progress from here. One, you create an agency model, take yourself out of the work and hire people to do the work and you just scale from there by adding more people. Or two, you start doing less of what you’re doing now by transitioning to teaching other people how to do what you do. And this is what we’re talking about today: dos and don’ts when pivoting from services to courses, so stay tuned!

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