Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Don't Break Your Brand: Maintaining Brand Integrity for Manufacturers who Go Direct-to-Consumer
MP3•Episode home
Manage episode 237776287 series 2422229
Content provided by Cerasis. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Cerasis or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
On the episode, Todd and I have a great discussion around best practices & tips for OEMs and wholesale distributors to maintain brand integrity as they integrate dealing more directly with the day to day consumer vs. the usual B2B buyer or procurement professional.
…
continue reading
81 episodes
MP3•Episode home
Manage episode 237776287 series 2422229
Content provided by Cerasis. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Cerasis or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
On the episode, Todd and I have a great discussion around best practices & tips for OEMs and wholesale distributors to maintain brand integrity as they integrate dealing more directly with the day to day consumer vs. the usual B2B buyer or procurement professional.
…
continue reading
81 episodes
All episodes
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