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#5: UX & Marketing (Creating value in different ways)

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Manage episode 238032063 series 2292526
Content provided by My UX Diary. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by My UX Diary or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Often at the first glance, the goals of marketing and user experience design seem to be completely opposite to each other. So much that they might feel counterproductive to each other's aim. However it is not as it seems like. In this podcast, we start with the varying perspectives of both the domains and converge towards how they can actually learn from each other by embracing individual department's needs. Along the discussion journey we realise that it's not about which one (UX or Marketing) is more important. But it is about realising the potential these domains and giving each of them certain priorities by means of essential trade-offs.

Visit: instagram.com/ux_diary to check out the visual explanations.

Facebook page: https://www.facebook.com/uxdiary.online

  continue reading

6 episodes

Artwork
iconShare
 
Manage episode 238032063 series 2292526
Content provided by My UX Diary. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by My UX Diary or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Often at the first glance, the goals of marketing and user experience design seem to be completely opposite to each other. So much that they might feel counterproductive to each other's aim. However it is not as it seems like. In this podcast, we start with the varying perspectives of both the domains and converge towards how they can actually learn from each other by embracing individual department's needs. Along the discussion journey we realise that it's not about which one (UX or Marketing) is more important. But it is about realising the potential these domains and giving each of them certain priorities by means of essential trade-offs.

Visit: instagram.com/ux_diary to check out the visual explanations.

Facebook page: https://www.facebook.com/uxdiary.online

  continue reading

6 episodes

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