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Episode 23: Mike Petroff and Aaron Baker, Harvard University - Democratizing Data at Harvard

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Content provided by Kristina Halvorson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kristina Halvorson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Mike Petroff and Aaron Baker have teamed up to create a custom editorial analytics dashboard called “Scoop,” which they use to serve the content teams at Harvard University and the online version of The Harvard Gazette. Their goal? To give power back to the content creators, using data to answer their questions and help make informed decisions about content. Instead of just number crunching, they’re able to use data to tell a cohesive story about content performance and get to the questions that really matter, like “Is this content really working?” and “What do our users actually need?”

  continue reading

69 episodes

Artwork
iconShare
 
Manage episode 238200818 series 2379938
Content provided by Kristina Halvorson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kristina Halvorson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Mike Petroff and Aaron Baker have teamed up to create a custom editorial analytics dashboard called “Scoop,” which they use to serve the content teams at Harvard University and the online version of The Harvard Gazette. Their goal? To give power back to the content creators, using data to answer their questions and help make informed decisions about content. Instead of just number crunching, they’re able to use data to tell a cohesive story about content performance and get to the questions that really matter, like “Is this content really working?” and “What do our users actually need?”

  continue reading

69 episodes

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