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The Best Ways for Direct-To-Consumer Businesses to Build Brand | London Fireside Chat

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Manage episode 238294744 series 53982
Content provided by Gary Vaynerchuk. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gary Vaynerchuk or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Shout out Susanna Page for the podcast intro! This might be one of the best episodes for DTC businesses that listen to the podcast. I did a fireside chat in London recently, got a lot of questions on Empathy Wines and KSwiss which I answered in a way to bring value to anyone selling direct to consumer. Would love for you to listen to the whole 19 minutes and tweet me @garyvee if you have any feedback/questions ;)

Timestamps:

:45 - How Empathy Wines started
3:15 - Year 2 of Empathy: act more as a brand rather than leveraging a personal brand
3:50 - Is Instagram the most important platform for Empathy?
6 - What is the best way for a DTC company to build brand
9:15 - Why it’s tough for publicly traded companies
12:15 - Brands moving into physical retail spaces
13:20 - Consumer’s only care about convenience
15 - KSwiss 004s campaign
16:15 - The role of influencers in DTC
  continue reading

3112 episodes

Artwork
iconShare
 
Manage episode 238294744 series 53982
Content provided by Gary Vaynerchuk. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gary Vaynerchuk or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Shout out Susanna Page for the podcast intro! This might be one of the best episodes for DTC businesses that listen to the podcast. I did a fireside chat in London recently, got a lot of questions on Empathy Wines and KSwiss which I answered in a way to bring value to anyone selling direct to consumer. Would love for you to listen to the whole 19 minutes and tweet me @garyvee if you have any feedback/questions ;)

Timestamps:

:45 - How Empathy Wines started
3:15 - Year 2 of Empathy: act more as a brand rather than leveraging a personal brand
3:50 - Is Instagram the most important platform for Empathy?
6 - What is the best way for a DTC company to build brand
9:15 - Why it’s tough for publicly traded companies
12:15 - Brands moving into physical retail spaces
13:20 - Consumer’s only care about convenience
15 - KSwiss 004s campaign
16:15 - The role of influencers in DTC
  continue reading

3112 episodes

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