The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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How to build an agile marketing stack | Alex Glenn & Dan McGaw
Manage episode 241070888 series 1532812
Content provided by Benjamin Boman, Alex Glenn, Benjamin Boman, and Alex Glenn. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Benjamin Boman, Alex Glenn, Benjamin Boman, and Alex Glenn or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Dan is a CEO, Founder, Author, Martech and Marketing Analytics Leader! Dan is the CEO and Founder of Effin Amazing
I have been a huge fan of Dan’s for some time now, but we finally got a chance to meet while Dan was giving the presentation that we are about to showcase on this episode.
I will let Dan introduce himself in a moment, but today he is going to lay out the groundwork for all of you listening interested in build the marketing technology stack of your dreams:
Integrated, Powerful, Seamless.
We discuss analytics, data enrichment, sales automation, tagging, lead scoring… and much more.
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The 21st-century stack and the components within it (hint, it’s much larger than you think).
Dan’s interpretation of automated lead scoring and his favorite intent scoring sequence.
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The Real Thread stack case study.
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Share
Manage episode 241070888 series 1532812
Content provided by Benjamin Boman, Alex Glenn, Benjamin Boman, and Alex Glenn. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Benjamin Boman, Alex Glenn, Benjamin Boman, and Alex Glenn or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Dan is a CEO, Founder, Author, Martech and Marketing Analytics Leader! Dan is the CEO and Founder of Effin Amazing
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I will let Dan introduce himself in a moment, but today he is going to lay out the groundwork for all of you listening interested in build the marketing technology stack of your dreams:
Integrated, Powerful, Seamless.
We discuss analytics, data enrichment, sales automation, tagging, lead scoring… and much more.
Dan and I discuss;
The 21st-century stack and the components within it (hint, it’s much larger than you think).
Dan’s interpretation of automated lead scoring and his favorite intent scoring sequence.
What is “Radar” for mobile and how is it used for personalized marketing…
The Real Thread stack case study.
What does taxonomy means to your stack?
And much more...
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketingautomation.fm
71 episodes
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Similar to The Marketing Automation Discussion
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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