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447: Successful Direct Mail Advertising with Travis Lee
Archived series ("Inactive feed" status)
When? This feed was archived on December 17, 2023 00:57 (). Last successful fetch was on October 06, 2023 21:30 ()
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 243750343 series 50377
Jason Hartman talks with Travis Lee, co-founder of 3D Mail Results, about whether direct mailing is still an effective marketing strategy in today's environment. Jason and Travis explore ways that people can make sure their marketing products actually get seen by their intended targets and some of the unique items that Travis has seen used by companies to promote their business.
Key Takeaways:
[1:11] There's been nothing but talk about e-mail marketing for years now that it's hard to remember that direct mail is nowhere near dead
[5:35] Some of the unique pieces Travis' company has mailed for advertising clients
[7:59] How you separate self-mailers and packaged mailers
[11:42] 3D Mail nearly guarantees that your mail will at least be opened, not tossed out like most other mailers
[12:57] The 3 components of direct mail
Website:
509 episodes
Archived series ("Inactive feed" status)
When? This feed was archived on December 17, 2023 00:57 (). Last successful fetch was on October 06, 2023 21:30 ()
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 243750343 series 50377
Jason Hartman talks with Travis Lee, co-founder of 3D Mail Results, about whether direct mailing is still an effective marketing strategy in today's environment. Jason and Travis explore ways that people can make sure their marketing products actually get seen by their intended targets and some of the unique items that Travis has seen used by companies to promote their business.
Key Takeaways:
[1:11] There's been nothing but talk about e-mail marketing for years now that it's hard to remember that direct mail is nowhere near dead
[5:35] Some of the unique pieces Travis' company has mailed for advertising clients
[7:59] How you separate self-mailers and packaged mailers
[11:42] 3D Mail nearly guarantees that your mail will at least be opened, not tossed out like most other mailers
[12:57] The 3 components of direct mail
Website:
509 episodes
All episodes
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