The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Content provided by Shlomi Ron. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shlomi Ron or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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How to Personalize Your Visual Stories Without Creeping Out Your Audience?
Manage episode 245438947 series 1444152
Content provided by Shlomi Ron. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shlomi Ron or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, I chat with Vince Jeffs, Senior Director, Product Strategy, Marketing AI & Decisioning at Pegasystems. We talked about what is hyper-personalization in the age of AI and what are the implications for visual storytellers.
A bit about Vince, he is Senior Director, Product Strategy, Marketing AI & Decisioning, at Pegasystems, where he’s responsible for Product Strategy, positioning, messaging, and thought leadership for Pega’s Decision Hub – “Always-On Customer Engagement Brain”, which uses artificial intelligence & machine learning to optimize customer engagement. Vince has over 25 years of experience in Marketing Technology (Martech) and CX / CRM systems, working for IBM, Unica, and Saas to name a few.
I especially like the two mind-boggling examples of hyper-personalization Vince shares: the first brand got it wrong and annoyed its audience, while the second brand even though got it right, crossed into the creepiness zone and created an uproar. Watch the full stories.
What you will learn:
- What are the definitions of hyper-personalization and creepiness marketers should watch for?
- How does hyper-personalization affect visual stories (e.g., videos, images, infographics, etc)?
- What are the key examples of hyper-personalization that are in the creepiness zone?
- What are simple tips visual storytellers could take to avoid hyper-personalization and annoying audiences?
- And much more.
Learn more about our guest on VSI blog:https://www.visualstorytell.com/blog/how-to-personalize-visual-stories-without-creeping-out-your-audience
This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL.
Order Shlomi Ron's new book:
Total Acuity: Tales with Marketing Morals to Help You Create Richer Visual Brand Stories
Get full access to Visual Storytelling Newsletter at newsletter.visualstorytell.com/subscribe
56 episodes
Share
Manage episode 245438947 series 1444152
Content provided by Shlomi Ron. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shlomi Ron or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, I chat with Vince Jeffs, Senior Director, Product Strategy, Marketing AI & Decisioning at Pegasystems. We talked about what is hyper-personalization in the age of AI and what are the implications for visual storytellers.
A bit about Vince, he is Senior Director, Product Strategy, Marketing AI & Decisioning, at Pegasystems, where he’s responsible for Product Strategy, positioning, messaging, and thought leadership for Pega’s Decision Hub – “Always-On Customer Engagement Brain”, which uses artificial intelligence & machine learning to optimize customer engagement. Vince has over 25 years of experience in Marketing Technology (Martech) and CX / CRM systems, working for IBM, Unica, and Saas to name a few.
I especially like the two mind-boggling examples of hyper-personalization Vince shares: the first brand got it wrong and annoyed its audience, while the second brand even though got it right, crossed into the creepiness zone and created an uproar. Watch the full stories.
What you will learn:
- What are the definitions of hyper-personalization and creepiness marketers should watch for?
- How does hyper-personalization affect visual stories (e.g., videos, images, infographics, etc)?
- What are the key examples of hyper-personalization that are in the creepiness zone?
- What are simple tips visual storytellers could take to avoid hyper-personalization and annoying audiences?
- And much more.
Learn more about our guest on VSI blog:https://www.visualstorytell.com/blog/how-to-personalize-visual-stories-without-creeping-out-your-audience
This podcast is brought to you by the Visual Storytelling Institute (VSI) from Miami, FL.
Order Shlomi Ron's new book:
Total Acuity: Tales with Marketing Morals to Help You Create Richer Visual Brand Stories
Get full access to Visual Storytelling Newsletter at newsletter.visualstorytell.com/subscribe
56 episodes
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Similar to Visual Storytelling Today
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
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…
continue reading
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…
continue reading
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…
continue reading
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
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1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
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…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
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continue reading
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…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
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