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456: Free PR, How to Get Chased By The Press Without Hiring a PR Firm with Cameron Herold
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When? This feed was archived on December 17, 2023 00:57 (). Last successful fetch was on October 06, 2023 21:30 ()
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 246310504 series 50377
Jason Hartman talks with Cameron Herold, host of The Second in Command podcast and author of Free PR, about how to get free PR, how to hold PR firms and employees accountable, as well as how to go about pitching yourself to the media effectively.
Key Takeaways:
[1:57] The potential monetary issue with hiring a PR firm vs an employee
[6:09] Sales people are the best option for landing free publicity
[10:24] Publishing press releases that get picked up by wire scraping websites gets you good link backs and helps SEO significantly
[13:54] How do you work best with remote PR employees and freelance PR people?
[18:43] Always think about your PR pitches to the media as how they can help their target market
Website:
509 episodes
Archived series ("Inactive feed" status)
When? This feed was archived on December 17, 2023 00:57 (). Last successful fetch was on October 06, 2023 21:30 ()
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 246310504 series 50377
Jason Hartman talks with Cameron Herold, host of The Second in Command podcast and author of Free PR, about how to get free PR, how to hold PR firms and employees accountable, as well as how to go about pitching yourself to the media effectively.
Key Takeaways:
[1:57] The potential monetary issue with hiring a PR firm vs an employee
[6:09] Sales people are the best option for landing free publicity
[10:24] Publishing press releases that get picked up by wire scraping websites gets you good link backs and helps SEO significantly
[13:54] How do you work best with remote PR employees and freelance PR people?
[18:43] Always think about your PR pitches to the media as how they can help their target market
Website:
509 episodes
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