1041: The Concept-To-Launch Software Innovation Company

The Tech Talks Daily Podcast

In the age of AI, cloud computing, big data, analytics and mobile, anything seems possible. But creating real value fast means having the courage to act on the big ideas, and it means having the ability to rapidly and reliably build high-quality software that translates vision into reality. You bring the former. Originate the software development partner brings the latter.

“To us, success in innovation is never about having great ideas -- those are common. It’s about executing on those ideas in a way that compels people to avail themselves of that innovation. To do that, we must infuse design into every aspect of our business, from engineering to operations, and we’re thrilled to have Mirco lead us in this effort.” Brent Cohen, CEO of Originate.

The concept-to-launch innovation firm is behind some of the most meaningful digital transformations for both blue-chip firms and startups. But when I learned that the company has brought on renowned designer Mirco Pasqualini as its Global Head of Design, I felt compelled to invite him onto the show.

Mirco brings 25 years of experience leading a wide variety of clients in their design journeys. Most recently, he was Head of Design at Ogilvy for 6 years. He’s also held positions with R/GW and Arc Worldwide, and published a book in 2018, Agencies & Brands in the Experience Economy.

I learn more about how Originate designs and builds bespoke digital products to solve complex problems for the world’s most recognizable legacy brands and leading startups. As the technology industry's secret weapon for innovation, we also discuss how Originate guides organizations in future-proofing their businesses by turning disruptive ideas into real-world opportunities.